You have a great business idea and you’re in the process of writing your business plan, but you’re wondering…who are your clients?
I don’t want to crush your dreams but not everyone is your client. So, who are they? Is it worth it to find out?
Throughout the years of consulting with new entrepreneurs, many find this questions the most difficult to answer.
Research your target audience by developing a customer/client profile. Start by downloading my free template!
This tool is a quick and easy (1st) step to determine your ideal clients’ persona; you can create a different persona type based on each segment of your business.
You may think this is a simple exercise and it may seem redundant, but it is important to be clear on who this ‘person’ is.
Once complete, you can explore much more…such as, the attitude, interests and opinions of your consumer.
It will help you identify your target market to achieve your marketing and advertising goals, because knowing your client increases sales! Cabbage Patch Dance
Directly selling your product or service to the ‘right’ buyer saves you time and MONEY!