You have a great business idea and you’re in the process of writing your business plan, but you’re wondering…who are your clients? I don’t want to crush your dreams but not everyone is your client. So, who are they? Is it worth it to find out? Throughout the years of consulting with new entrepreneurs, many […]
Tag Archives: branding

How do you fit a LION in a CUP?
Evon and I were on a mission one evening; we both work a 9 to 5, and rushed through Toronto’s rush hour gridlock to make it to T by Daniel before closing time. Toronto’s newest and favourite tea hotspot! I met Daniel Lewis, Owner/Founder of T by Daniel, a few times at various small business […]